KIP. encourages women to invest in a night’s rest and, in turn, invest in themselves.
— NATALIE MARSHALL, FOUNDER OF KIP. SLEEPWEAR
Growing up in England, I would often receive sleepwear as a gift from family members.
I always looked forward to unwrapping a box containing a new set, which I treasured for years thereafter—it’s remarkable how much better you sleep in the perfect pair of pajamas. Upon moving to North America, when I experienced difficulty finding anything comparable here, I treasured those sets even more.
Working in the corporate sphere, I both witnessed and experienced the pressure on women to be Jills-of-all-trades—perfect at work, at home and in life. Amid this culture, I was reminded of the importance of restoration, of sleep specifically, and of taking care of one’s self. In this spirit, I took the opportunity to re-create my perfect pair of pajamas and, in turn, a brand that stands for lying down:
Sleep is precious, your pajamas should be too.
Every piece from KIP. has been thoughtfully considered—from the material used (Soft! Breathable! Not see-through!) to the pocket placement, from the customized monogram to the silhouettes that evoke men’s tailoring, while flattering a woman’s body.